Plan is a part of the child rights organisation in Sweden, and amonst a lot of other things they work towards periods not being an hindrance for girls and women around the world. Every day hundreds and thousands of girls and women have their period. But something that should be viewed as completely natural is something that hinders girls and women to live their life fully in the society. 

 

Via my workplace Manifest PR we were assigned to help them elevate the already existing campaign #BlodigtAllvar. A campaign where influencers are advised to paint one red dot on each nail to raise awareness around five ways girls and women are affected by having period. We helped them create an influencer campaign to raise awareness of the International period day based on these five ways visualised as five red dots. Together with picking ambassadors for this cause and choosing influencers to work with, we also helped them with the influencer box design and an AR filter to spread the word further.