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When Jolt launched in Sweden 1995 it grew popular among gamers thanks to all the coffein. The soda is now back in business after a long time in hibernation and wants to create a buzz around the re-launch and make sure their target group finds their way back. The target group, old gamers, who used to drink Jolt sitting in front of the computer is now grown up but still need the energy for their everyday life. With a new can design, a commercial and a mobile game we show the target group that Jolt is just as affective in their everyday life as it was in front of the computer.

Art Director: Louise Henning
Copywriter: Vera Tornberg

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